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China Securities Net news (reporter Dong Tian) On March 6th, Cheersson (002976) was listed on the Small and medium board of Shenzhen Stock Exchange. Cheersson issued 25 million new shares at 19.01 RMB per share, raising 434.2667 million RMB.

The prospectus shows that Cheersson, founded in 2012, belongs to precision metal manufacturing industry. Precision metal manufacturing is a basic industry in China's national economic construction, and its products are widely used in various industries of the national economy, such as automobiles, communications, construction, transportation, energy and machinery. The automotive and mobile communication fields served by Cheersson are also high-tech industries that have developed vigorously in recent years. The integration and development of mobile communication and automobile industries have jointly promoted the growth of precision metal parts manufacturing industry, providing a broad market space for the industry.

The successful listing, Cheersson to raise money is mainly used in two aspects, respectively is the automotive, communications, and other precision metal components construction projects and research and development technology center construction projects, predictably, as raising money reaches producing the completion of investment projects, the company will continue to expand business scale, the industry will further enhance the overall competitive advantage.

Cheersson downstream covers mobile communication, automobile, electric power and other industries, with a wide range of product specifications. After years of development and accumulation, supporting products continue to increase, business scale continues to expand, and has formed a flexible production capacity to respond to customers quickly. The company applies ERP system for business process control, through mold development modularization, flexible equipment function, complete the rapid and effective switch of product varieties, realize the supply of multiple varieties and small batches, and quickly respond to customers' flexible demand of multiple products and batches.

In addition, Cheersson has been very pay attention to product quality, from the early stage of the customer communication technology design, mold development and product production quality control, supplier selection, storage of raw materials, process control, finished goods inspection test each link strict process control, set up the CHEERSSON brand image with high quality and obtained the customer high praise.

Currently, Cheersson business covering Europe, Asia, the americas and other regions, the main customers for the world famous master dealer of mobile communication and electronic manufacturing service providers, large multinational auto parts suppliers and power electrical manufacturers, including nokia, Ericsson, flextronics, new, jabil, min, the United States and harman, Mr Fu trina, mainland, magna, schneider, etc.

Cheersson chairman and general manager Xiaomin Chen introduction, the company has set up a subsidiary Cheersson in Mexico, as the company production base in North America, on the one hand can improve the response speed of the needs of customers in North America, improve customer service levels, on the other hand can came to the development of mobile communication in the United States and Mexico, auto parts and other industry customers. At present, Mexico Cheersson has good manufacturing capacity, advanced production equipment, and has the management ability required by the relevant business operation, has laid a solid foundation for the service of the United States, Mexico and other North American customers.

Through years of technical accumulation, Cheersson has formed its core competitiveness in high precision die, continuous die, transfer die, mixed die and other die technology. The company has excellent continuous mold development and manufacturing technology, and on this basis to improve the precision of the product mold. By the end of the reporting period, the company has obtained 30 invention patents and 58 utility model patents.

The IPO, Cheersson said that the future will follow the global development direction of mobile communications, automotive and other industries, to grasp the technology development trend of precision metal parts and components industry, increasing R&D input, the ongoing technological innovation, enhance technical research and development capabilities, with advanced technology to provide clients with high quality and high value-added, high precision metal components of the product reliability.

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